In August, we attended the AIMEX trade fair, which is held on a biannual basis in Sydney (Australia), and we introduced a stand concept that was totally innovative for MTG, by sharing images with our official distributor for the region, 2MT Mining Products.
MTG is in the habit of providing visibility to its distributors at the stands in the different trade fairs it attends, but this was the first time in our history where both companies were co-exhibitors, and where the stand represented both brands with a visibility weight of 50% each. The objective was to integrate our distributor, presenting ourselves as a trustworthy ally in terms of providing global mining solutions throughout the country, and launching our new star product - MTG Terra Lip System - which thanks to our partnership with 2MT Mining Products, is already in operation at a very important mine.
We had a 36m2 stand in a fantastic location in the main hall, which meant we were visible from the trade fair’s entrance. In terms of communication, a description of each of the companies was on show individually, but the way these were transmitted implied that thanks to the alliance, we were able to offer all kinds of systems for comprehensive bucket protection in mines throughout the country.
The MTG and 2MT Mining Products teams at AIMEX 2017.
Our stand in AIMEX 2017.